Expanding the Market Share in Global Pharma Wholesale Industry

In addition to traditional partnerships, embracing digital platforms and e-commerce can be a game-changer. Creating user-friendly online platforms for ordering and managing pharmaceutical supplies can streamline the distribution process, making it...

Impact of Wholesale Price Index (WPI) Decline on India's Pharma Industry

In an effort to seek a one-time exemption from the price control measures related to the declining WPI, the Indian Pharmaceutical Industry aims to put forward a request to India’s drug pricing authority...

The Future of Medicine: Harnessing the Power of RNA-based Therapeutics

The Pfizer- BioNtech and Moderna COVID-19 Vaccines both Utilized mRNA technology, and their entire process, right from the development to deployment, were completed in less than a year. This was a record-breaking feat considering how vaccines norm...

The Potential of Gene Editing in Treating Genetic Disorders

FDA has recently approved two groundbreaking treatments, Casgevy and Lyfgenia, which characterize the cell-based gene therapies for treating sickle cell diseases in individuals 12 years and older. Casegevy was the first approved treatment to use...

Rising POCUS Utility in Diverse Clinical Settings

Point-of-care ultrasound (POCUS) refers to the practice of trained medical professionals using ultrasound to diagnose problems wherever a patient is being treated, whether that's in a modern hospital, an ambulance, or a remote medical facility. Po...

Breaking Down the Top Pharma Trends for 2024

The Indian pharmaceutical market size was valued at USD 48.4 Billion in 2022. When we look ahead, the market is in the growth trajectory phase as it anticipates reaching USD 102.7 Billion by 2028, showcasing a growth rate of 13.01% during 2023-202...

Neonatal Care: Where we are, and the road ahead

Neonatal care has come a long way in recent years, with advancements in medical technology and innovative approaches transforming the landscape of newborn healthcare. In India, where the rate of preterm births and neonatal mortality has been a lon...

Emerging Technology Leaders: Current CDMO Trend in Pharma Industry

The emerging trends of CDMOs reflect the country's growing prominence as a preferred outsourcing destination for drug development and manufacturing activities The growth and evolution of the CDMO industry have been driven by factors such as cost a...

Impact of Human Factors Engineering on Medical Device Safety

Beneath the superficial veneer of device usability analysis lies a complex and multi-dimensional paradigm. It necessitates the use of ethnographic methodologies, immersive contextual analysis, and a granular understanding of user behavior, encompa...

How to Create a Strong Brand Identity in the Pharma Sector

Establishing a strong brand identity is critical for success in the intensely competitive pharmaceutical market. A captivating brand identity is more than simply a logo and a tagline; it represents the company's values, goals, and purpose.