Pharmaceutical brand protection has become a critical issue in today’s globalized world, where the rise of counterfeit drugs poses severe risks to public health, company reputation, and the economy. The World Health Organization (WHO) estimates that up to 10 percent of drugs in low and middle-income countries are counterfeit, and this figure can be higher in certain regions. To combat this growing threat, pharmaceutical companies are investing heavily in anti-counterfeiting technologies and strategies to safeguard their products and ensure patient safety.
One of the most crucial solutions to brand protection is the use of advanced packaging technologies. Serialization is a widely adopted method, which involves giving each product a unique code or identifier that allows for its traceability throughout the supply chain. This system not only helps in authenticating the product at different stages of distribution but also enables quick identification and removal of counterfeit items. Coupled with blockchain technology, serialization ensures that drug data is tamper-proof, offering a transparent and immutable ledger of transactions. Moreover, the use of forensic markers and chemical tracers is becoming more prevalent in the fight against counterfeit drugs. These markers are embedded directly into the product or packaging and can only be identified through specialized testing, making it nearly impossible for counterfeiters to...
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Accutech Packaging | A manufacturer of effective labelling and packaging solutions, and offers tailored solutions for specific application requirements, ensuring print quality, color accuracy, and adhesive durability |
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Uflex | The company has also carved a niche in the pharmaceutical industry, working closely with brands to protect their identity while incorporating both overt and covert tamper-evident anti-counterfeiting features into their product designs |
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PharmaSecure | Provides technology-enabled solutions for protection against medicine counterfeiting as well as patient engagement and adherence |
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NOOS Technologies | Provides globally unique brand protection, anticounterfeit, warranty solution packaged in a single, easy to use technology |
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Linksmart Technologies | An IP intensive organisation with global patent footprint & B2B Venture focusing on “Non Clonable Identity of Things |
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Lasersec Technologies (LT) | A manufacturer of holographic solutions being used as an anti-counterfeiting device, ensure a high-level secrecy and quality at each and every step right from production to delivery of products |
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Holoflex | Offer a single-window approach for all your security printing needs, ensuring a hassle-free experience in deploying anti-counterfeiting measures to protect your brand, document, or otherwise |
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Ennoventure, Inc. | A global leader in SaaS-based brand protection technology, distinguished by its patented invisible signature powered by AI and cryptography, that cannot be replicated or cloned |
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Bilcare Research | A market leader in pharma packaging, packaging innovation and research that partners with the pharmaceutical industry to improve patient health-care outcomes |
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Veots | An anti-counterfeiting solution that uses patented technology to make use of non-cloneable QR codes, and also works by creating a unique QR code for each product |
