Editor's Note

Defending Pharma Brands, Safeguarding Health

The pharma brand protection and anti-counterfeiting market in India is growing at a fast pace as the counterfeit products are a great threat to the health of people and brands. Counterfeit products have always been a problem in India given that it is one of the biggest producers of pharmaceutical products in the world and fake products causes a lot of problems to genuine manufacturers in terms of revenue and consumer trust. Thus, both the pharmaceutical companies as well as the regulatory authorities are shifting their attention towards enhancing the issues of brand protection and...  >>More