Editor's Note

Driving Pharma Success Through Innovation

The pharma and healthcare marketing consulting sector in India has shown impressive growth in recent years, which can be attributed to the changing dynamics of the healthcare market, emergence of new players, and the consequent desire for competitive differentiation. This is due to the growing need for targeted marketing solutions among pharmaceuticals, medical centers, and other related establishments. India’s pharma industry is rapidly growing its international presence. This growth requires the use of elaborate marketing techniques to deal with these regulatory measures, protect...  >>More