Nutra Prep, Nutrabolt sign pact to Manufacture Muscle Recovery Electrolytes and Other Products in India

Nutra Prep, a new sports nutrition startup, and Nutrabolt, a globally recognised leader in the active health and wellness industry, have signed a strategic agreement for Nutrabolt's 'C4' and 'Xtend' brand products to be manufactured and distributed in India. Amit Dhirwani, an industry veteran, founded Nutra Prep, a new start-up in the Health and Wellness space. As part of the agreement, Nutra Prep will be the sole manufacturer and marketer of the 'C4' and 'Xtend' brands in India.

C4 is a market leader in smart energy drinks and pre-workout supplements, and Xtend is a market leader in muscle recovery electrolytes and hydration drinks. Bright Performance Nutrition has signed an agreement with Nutra Prep for the exclusive omni-channel distribution of 'C4' and 'Xtend' products in India. This collaboration enables fitness enthusiasts to easily purchase authentic, category-leading, and international-quality nutritional supplements at reasonable prices. "We are excited to partner with C4 and Xtend, two major brands in the nutritional supplement industry," said Amit Dhirwani, managing director of Nutra Prep.

We can now bring the same product range, quality, innovation, and efficacy that our customers have come to expect from these brands, but at more affordable prices because it is manufactured locally in India, thanks to this strategic alliance." The strategic alliance entails the sharing of original recipes as well as the transfer of technology to Nutra Prep by Nutrabolt. It aims to help the Indian supplement market grow by providing customers with premium international products at reasonable prices. The shift towards domestic manufacturing also aligns with the government's 'Make in India' initiative, which promotes economic growth and creates job opportunities in the domestic market. "We believe that the partnership will help us reach new audiences and provide them with high-quality nutritional supplements," said Justin Becker, Nutrabolt's VP global sales. The development is a significant milestone for India's growing sports nutrition industry and demonstrates Nutra Prep and Nutrabolt's commitment to providing the best possible products to customers.