Lord's The Hygiene India Launches #THIMovement Campaign to Promote India's Health Hygiene Culture

The Hygiene India platform was launched by Lord's Mark Industries, a prominent diversified business group, to promote holistic hygiene and health culture throughout India. The platform's goal is to become the country's largest health and hygiene product brand, offering holistic health hygiene solutions. Lord's Mark Industries has launched the #THIMovement campaign to promote this initiative, which aims to create a Hygiene Enthusiasts Community (THI Community) comprised of individuals, community organisations, and businesses who share a passion for creating an integrated hygiene culture.

This community programme offers a variety of resources and assistance to participants in order to help them promote health, hygiene, and cleanliness in their communities. Lord’s Mark Industries, a prominent diversified business group, has launched The Hygiene India platform to promote holistic hygiene and health culture throughout India. The platform's objective is to become the country's largest health and hygiene product brand, providing holistic hygiene solutions for health. To promote this initiative, Lord’s Mark Industries has launched the #THIMovement campaign, which aims to create a Hygiene Enthusiasts Community (THI Community) comprised of individuals, community organisations, and businesses that share the passion for creating an integrated hygiene culture. This community programme provides a range of resources and support to help participants promote health, hygiene and cleanliness in their communities. The #THIMovement campaign has already received significant support from a variety of social media influencers who actively promote hygiene culture. The campaign, which goes by the tagline Hygiene se Samjhota Nahi Karega India, has already reached approximately 12,00,000 people through these communities and influencer outreach.

The Hygiene India's chief marketing and strategy officer, Naitik Vyas, emphasised the importance of holistic hygiene and urged everyone to join the campaign to make holistic hygiene the default practise. "Exactly three years ago, we were all facing the first lockdown and realised how important it is to take care of holistic hygiene," Vyas said. It is about us and the community as a whole, not just about you.

Participating in our community programme allows you to have a direct impact on promoting hygiene and cleanliness in your community." The products on the Hygiene India platform are curated by Lord's Mark Industries and are of high quality and reasonably priced. SafeSehat (health hygiene) and OceanDrop (personal hygiene) are two of the platform's product brands. Lord's Mark Industries Private Ltd. (Lord's) was founded in 1998 with the goal of creating a sustainable business that would become a globally recognised brand in a variety of industries.