IQVIA collaborates with Dr Reddy's lab for CRM solution

IQVIA announced that Dr Reddy’s Laboratories has selected IQVIA Orchestrated Customer Engagement (OCE) platform as its core CRM solution for its entire field force in India. Commenting on the development, Mukesh Rathi, Global Chief Digital and Information Officer, Dr Reddy’s Laboratories, said “IQVIA is our CRM platform partner for India. OCE will help streamline our field processes and in-clinic customer interactions, while driving productivity, and improving our field team’s experience with digital tools.” Under the terms of this multi-year agreement, Dr Reddy’s will rollout IQVIA’s OCE application to its entire field force and marketing users in India to drive more meaningful and impactful customer engagement by seamlessly linking marketing, sales, medical science liaison, account management, and other functions.

OCE is IQVIA’s CRM application Suite that enables life sciences clients to digitally transform their sales and marketing operations. Powered by IQVIA Connected Intelligence, OCE provides role-specific intelligent workflows that improve decision making and make HCP engagement smarter, faster, and more convenient. "The platform will provide a scalable, standardised solution that meets local requirements as well as global ones, besides providing near real time in-clinic and field analytics. IQVIA has set up a dedicated team and delivery center in Bangalore to assist pharma companies, including those in India, in leveraging these solutions," the firm said in a statement.