India Pharma Outlook Team | Wednesday, 11 October 2023
With data analytics and artificial intelligence (AI), an Indian pharmaceutical company is innovating in the development of wellness products . Data analytics and AI have the potential to improve efficiency, save costs, and improve patient outcomes. These technologies are positioned to play a crucial role in the Indian pharmaceutical industry's sustained expansion and innovation. According to Pranav Midha, co-founder of Miduty, a one-stop shop for wellness items, India has emerged as a global hotspot for wellness product creation. Traditional approaches to wellbeing are no longer acceptable.
It focuses on solutions to meet the needs of a global audience seeking improved health and well-being as per Pharmabiz. Traditional knowledge meets scientific rigour, and as a result, ancient medical systems like Ayurveda, Yoga, and Unani have served as the foundation for numerous health products . Modern research has backed up these centuries-old techniques, with experts performing thorough tests to validate the efficacy of these compounds, he added. One of India's key strengths is its ability to combine traditional wisdom with cutting-edge science .
As a result of this collaboration, wellness products that are both evidence-based and entrenched in centuries of empirical knowledge have been developed. As a result, India is well-positioned to serve a burgeoning worldwide market seeking natural, holistic, and effective wellness solutions, according to Midha. India has a strong infrastructure for wellness research and development. The Council of Scientific and Industrial Research (CSIR) and the Indian Council of Medical Research (ICMR), both public and commercial organizations, are developing healthcare and wellness research. These organizations work with a variety of research groups, universities, and private businesses to build an atmosphere conducive to innovation.