Indegene to Aid AstraZeneca scale up omnichannel operations across the globe

Indegene, life sciences commercialisation company, announced that it is helping AstraZeneca scale up its omnichannel operations across the globe with an aim to create a more personalised customer experience. Indegene will leverage its healthcare domain expertise and experience in operating digital centres of excellence to help streamline the client’s global content supply chain and orchestrate personalised customer journeys in an agile, global engagement model. Its partnerships with marketing platform providers will support the client’s omnichannel operations efficiently, and at scale.

Commenting on the development, Sanjay Parikh, Executive Director and EVP, Indegene, said, “As patients and physicians progressively engage with life sciences companies through a wide variety of communication channels, omnichannel operations are vital to create personalised experiences at scale. We are excited at the opportunity to apply our healthcare domain expertise and technology accelerators to enable and empower life sciences companies on their omnichannel journey.