FUJIFILM India Ropes in Sonali Bendre as its Brand Ambassador for Breast Cancer Screening Advocacy

Sonali Bendre has been named as FUJIFILM India's brand ambassador for breast cancer screening advocacy. Sonali Bendre's incredible journey of resilience and determination has made her a powerful voice in the fight against cancer, which aligns perfectly with FUJIFILM India's mission to advocate for good health and empower individuals in their fight against adversity.

Sonali Bendre has not only overcome the disease, but she has also taken it upon herself to raise awareness and support others facing similar challenges. She believes that her personal experience has given her a unique responsibility to advocate for early detection, proactive healthcare, and the well-being of individuals and communities, which is similar to what FUJIFILM India has been doing since its inception, according to the company. Cancer is on the rise worldwide, with the global burden expected to rise by at least 60% by 2040. According to the WHO Report on Cancer 2020, cancer is responsible for one out of every six deaths worldwide. The cancer burden is rapidly increasing in India alone. According to the Globocan data 2020, Breast Cancer accounted for 13.5% (1,78,361) of all cancer cases and 10.6% (90,408) of all deaths in India. This also makes it India's most common cancer. Koji Wada, managing director of FUJIFILM India, said "Through this partnership, we aim to amplify our message of early detection and provide accessible healthcare solutions to women across the nation. At FUJIFILM India, we understand that delivering cutting-edge technologies and advanced medical products is not our sole responsibility as a pioneer in the industry but advocating awareness is equally important."

Chander Shekhar Sibal, senior vice president & head of healthcare business, FUJIFILM India, emphasized the importance of raising awareness about cancer and the collective efforts to remove stigmas surrounding it. With this collaboration, we will embark on a journey to revolutionize the awareness factor as well.” FUJIFILM India's alliance with Sonali Bendre as the Brand Ambassador for the breast cancer screening advocacy of Healthcare Business signifies a significant milestone in their relentless pursuit of improving healthcare outcomes and creating a society that values preventive healthcare. By leveraging the power of imaging technology and this incredible collaboration, FUJIFILM India strives to spread awareness and motivate women from all walks of life to prioritize their health and remove the taboo surrounding curable cancers, said the company.