Dr. Reddy's made its Debut in the Child Nutrition Market in India with the launch of CeleHealth Kidz Gummies

In India, Dr. Reddy's Laboratories has introduced CeleHealth Kidz Immuno Plus Gummies. Immunity-boosting gummies are fortified with a scientifically designed blend of ingredients including Wellmune, prebiotics, and other essential vitamins and minerals. Wellmune is a clinically studied beta-glucan that has been shown to help reduce sick days in children by boosting their innate immunity. Dr. Reddy's entry into the child nutrition space strengthens its position in the nutraceutical segment with the release of the gummies. Its nutrition portfolio includes adult nutrition, child nutrition, hospital & clinical nutrition, and general health & wellness products.

The nutrition product Celevida for dietary management of diabetes is Dr. Reddy's flagship nutraceutical offering. According to research, more than 93.7% of children have recurring coughs and colds. Such recurring infections occur in children all year, especially during seasonal changes. Weakened immunity is directly related to nutritional deficiencies in children as a result of picky eating habits. Dr Reddy's nutrition team studied consumer need and developed a unique formulation with high science to help improve innate immunity or the first line of defence in a child's body via scientifically designed gummies with Wellmune based on existing clinical data and research. The product contains prebiotics, which aid in gut health, and it is a plant-based source of vitamin D3.

It also contains other essential vitamins and minerals, making it a scientifically supported choice in immunity nutrition supplements for children. M V Ramana, chief executive officer, branded markets (India and Emerging Markets), Dr Reddy’s said: "In the field of medical nutrition, the starting point for us is understanding the disease area and the unmet need of patients and consumers. This helps us create a differentiated product, i.e., one that is science-based and clinically proven. CeleHealth Kidz gummies come in two flavours – Pulpy Mango and Pink Guava. The product is available across the country in leading chemists, e-Commerce and e-Pharmacies. Currently, a pack of 30 gummies is priced at Rs. 480.