Digital Shift in Healthcare Powers Growth of Pharma eCommerce Market

India Pharma Outlook Team | Wednesday, 25 December 2024

The expansion of the global pharmaceutical eCommerce market is fueled by the swift embrace of digital platforms within the healthcare sector, with projections indicating a compound annual growth rate (CAGR) of 14.4% from 2024 to 2034. The market is projected to undergo substantial expansion, with an anticipated market value of USD 75,527.4 million in 2024, predicted to rise to USD 290,824.8 million by 2034.

The pharmaceutical industry's digital transformation is speeding up, as more consumers are opting for online platforms to buy both prescription and over-the-counter (OTC) drugs. Improvements in telehealth, virtual consultations, and the increasing desire for more convenience in obtaining healthcare products are major factors behind this trend.

The expansion of the pharmaceutical eCommerce sector is fueled by various significant trends, as patients are progressively opting for online services for prescription completion and consultations with medical practitioners. The convenience of acquiring medications without going to a physical pharmacy is driving market demand.

E-drugstore operators are increasing their reach by partnering with well-known online marketplaces, allowing them to draw in a wider audience and grow their customer base. The increase in consumer digital skills and the ongoing advancements in telemedicine and digital health platforms are boosting the expansion of online pharmaceutical services.

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