AFFOREST Launches India's First Jackfruit Skincare Range

"AFFOREST Green Beauty" a luxurious forest to skin, skincare brand that harnesses the power of exotic forest ingredients to revitalize and rejuvenate your skin. Inspired by the serene beauty and healing properties of forests around the world, AFFOREST was born out of their love for Coorg popular as mini Scotland of India.

Coorg’s beauty is a vision to behold. Undulating hills covered in lush green forests and a landscape dotted with coffee plantations, tea gardens and orange groves.

AFFOREST Team scouts through their vast estates and explore to unearth high performing vegan discoveries to be developed into the best of Skincare products that forests have to offer. They go through extensive rounds of Research & Development and Sampling before making the final jar of goodness that is clean, green, and filled with the AFFOREST Promise.

AFFOREST range of skincare products includes cleansers, serums, moisturizers, masks, and more, all designed to address various skin concerns and enhance your natural radiance. Whether you're looking to hydrate dry skin, combat signs of aging, or achieve a radiant complexion, AFFOREST offers a solution to your needs. “Each product is carefully formulated with extracts from plants, herbs, and high performing plant based alternative extracts. We do not use any byproduct of animals in our products,” reveals, Yukta, CEO & Co-founder.

Key to the brand philosophy is sustainability and environmental consciousness. AFFOREST is committed to preserving the natural habitats that inspire their products, which is why they prioritize eco-friendly practices throughout their production process.

From responsibly sourcing ingredients to using recyclable packaging, AFFOREST strives to minimize its environmental footprint and contribute to the preservation of our planet's precious forests. In this journey, they also carry their customers along with them. They contribute 1 tree towards each product bought and they become part of their community of, "AFFOREST RANGERS”.

The brand founders have boot strapped the business and run lean operations. AFFOREST launched its 1st in India Green Coffee range of skincare products. The initial 4 product launch with cleanser, hydrating expert, mineral sunscreen & serum was the talk of the town. “These product’s well received feedback and positive support moved us to launch 6 more products in this range,” says Yukta. The 10 products became so popular as an India’s first ever launch that the founders started exploring more exotic forest ingredients to curate into their portfolio.

Challenges were plenty. “The biggest challenge for us was to maintain small batches of stocks to control the quality and efficacy of the exotic products before manufacturing at scale, convincing our manufacturers of the same was always the foundational challenge as we use exotic forest ingredients. With lot of efforts and dedication towards our products and brand aspirations we were able to convince our manufacturers to work on small capacities first to maintain our product quality which can be controlled by AFFOREST Green Beauty,“ reveals Yukta.