How pharmaceutical marketing enables Pharma companies to provide customized solutions and how the advanced pharma marketers are shifting to precision marketing which is related to targeting on digital platforms with custom messaging.
Biogen Inc tapped former Sanofi boss Christopher Viehbacher as its new chief executive, betting on an industry veteran to help the U.S. drugmaker put behind it a series of setbacks for Alzheimer's drug Aduhelm...
AstraZeneca topped analysts' expectations for third-quarter profit and revenue, helped by sales of its key cancer drugs, and raised its full-year adjusted earnings forecast....
Ayu Health Hospitals, a fast-growing healthcare start-up with a network of 100+ hospitals across India, announced its maiden entry into Hyderabad. With the aim of providing healthcare for all, the company will be adding more hospitals to its...
Manipal Hospitals and Google Cloud have partnered ship to support the former to improve patient care, clinician experiences, and improve the hospital chain’s network efficiency...
Drug major Sun Pharma on said it has inked a licensing agreement with Sun Pharma Advanced Research Company to commercialise a medication for the treatment of neonatal seizures in the US market...
Drug firm Lupin on said it has received approval from the US health regulator to market Doxycycline Capsules used to treat bacterial infections in the American market...
Zydus Lifesciences on said it has received nod from the US health regulator to market blood pressure lowering drug Bisoprolol Fumarate and Hydrochlorothiazide tablets in the American market. The company has received approval from the US Food and...
Clinikk, a Bengaluru based health-tech start-up, is working to develop Evidence Based Care Pathways (EBCP) for its doctors. In this regard, the company held a workshop to ensure quality healthcare and reduce clinical errors by converting...
Sandoz, the generic drugs business that will be spun off its parent Novartis, will increase investment in its European antibiotics production network by 50 million euros ($50 million) on strong global demand for bacteria-fighting medicines....
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