Bayer and Salus Optima Team up on AI-enabled Healthy Aging Journey

Salus Optima, a leading provider of AI-enabled digital health and wellness solutions, and Bayer's consumer health division have formed a strategic alliance to help people age well. The collaboration advances both firms' common goal of transforming self-care by providing precision health solutions that enable consumers to better understand and make informed decisions about their own personal health and lifestyle choices.

With personalized, data-driven recommendations delivered through mobile applications, the partners provide consumers with tips, recommendations, and motivation to help achieve their individual lifestyle goals and empower them on their aging journey, as per pharmabiz.

This collaboration will combine Salus Optima's consumer application, which provides a 360-degree view of the impact of lifestyle choices and related challenges that consumers face in achieving their health and wellness goals, with Bayer's global footprint and broad consumer health expertise and portfolio.

Patricia Corsi, chief marketing & information officer of the consumer health division of Bayer commented: “There has never been a better time for our business to support consumer self-care. As the global population ages and we enter an era where many born today will live past 100 years old, understanding and taking action on aging, supported by data and science, is an exciting investment from us to our consumers. With the integration of products, platforms, and devices powered by AI, we put self-care front and centre for the people we serve with our business.”

Rodrigo Jesus, CEO of Salus Optima added: “We are thrilled to be working with an iconic consumer health brand such as Bayer. This allows us to accelerate time to market, expand our reach and help those that will truly benefit from precision health technologies. Our partnership will address two major global trends in consumer health: personalization and selfcare.’’