Pritika Singh

Founder

'First impression is the best impression'. This old adage stands strongly true especially in today's time when the physical appearance of an individual is considered their prominent characteristic. Looking good physically not only instills self-confidence within a person, but also makes them more presentable. Thus, the demand for cosmetics and beauty products has been at an all-time high lately, making these products a daily necessity than a luxury meant for special occasions. According to a recent study by Custom Market Insights, the Indian cosmetics market which was worth around $8.1 million in 2023 is expecting to grow to $18.4 billion by 2032, exhibiting a CAGR of 3.2 percent during the forecast period.

However, there has been a tremendous shift in consumer behavior post covid, wherein people are now increasingly conscious about the products they use and how those products impact their overall health as well as the environment. Although there are a plethora of manufacturing firms currently operational in this vertical today, only a handful of them possess the ability to skillfully develop products that cover all these necessary nuances. Among them, one company that stands out is We Derm. Based in Mohali, We Derm was incepted in 2023 by Pritika Singh, who possesses over a decade of experience in the cosmetics industry with proven excellence in the new product formulations vertical.

“I’m a formulator myself and have been in this field for over a decade now. While most people perceive manufacturing as mere business, to me, it is more concerned with innovation, the value I provide to my customers by creating a strong differentiator for their brand’s products to stay ahead of their competitors. This approach has been the primary cornerstone which We Derm is built upon”, says Pritika.

Research-driven Product & Service Portfolio

Under the able guidance of Pritika, We Derm has emerged as one of the fastest growing private label cosmetics manufacturer in India today. Some of the primary categories across which it offers products include Sun Care, Skin Care, Hair Care, Body Care, Baby Care & Pregnancy, and Men Care, to name a few. Among these, sun care or sunscreens has been one of the company’s key flagship product categories, wherein it has catered to numerous popular Indian as well as foreign brands. Additionally, We Derm also boasts of having its own state-of-the-art R&D facility through which it earned the reputation of being one of India’s most reliable turnkey original design manufacturer offering services right from R&D to brand design, manufacturing and packaging.

“As a specialist in the creation of private-label cosmeceutical products, our extensive inventory offers the most extensive selection of skincare and body care products within the sector. This comprehensive assortment empowers skincare professionals with a plethora of options to curate a product line that harmonizes with their brand vision and financial considerations. Our diverse product collections span the entire spectrum of the professional market, presenting an exclusive gateway for unparalleled opportunities in private branding”, Pritika further adds.

Quality, Customer-centricity & Sustainability – The USP 

Well aware that skin sensitivity is one of the major concerns for consumers today, We Derm ensures to add the necessary anti-inflammatory agents in all its product formulations. Whenever a client approaches it with a requirement, the firm’s in-house team of R&D experts develop a formulation, analyzes it, tests it using viscosity meters, spectrometers and other equipment for critical characteristics such as SPF, samples it out to the customer, and upon their approval, proceeds with pilot production, followed by stability testing and then the final product launch. Further, the company has developed a vast global network of vendors through which it sources over 3,000 premium quality natural ingredients, thus ensuring the quality and efficacy of each of its formulations.

As a value-driven organization, sustainability is yet another facet that We Derm lays immense prominence on. While all its products are produced through cold press formulation without the use of any boilers or steamers, the company also has stringent ecofriendly practices in place across all its process to keep water wastage at bare minimum. Further, We Derm is strictly against the practice of animal testing and uses alternative methods such as invitro for testing its formulations.

“While formulating any product, we strictly focus on ensuring that it is effective in terms of sensitivity, functionality, feel and texture, without making any false claims about its benefits. Rather than buying formulations from external parties, we develop all the formulations through our in-house R&D unit. Most importantly, we have mastered the technique of giving sunscreens that are lightweight, particularly for those who have deeper skin tones. Our facilities adhere to the highest standards, boasting compliance with GMO, ISO, and FDA regulations. This unwavering commitment ensures that our products consistently meet and exceed quality benchmarks, affirming our dedication to excellence”, explains Pritika.

The Way Forward

Going forward, We Derm plans to further expand product catalog by adding active color cosmetics and other innovative products. Additionally, while the company will also be exploring opportunities in new areas such as derma cosmetics and neuro cosmetics, the focus will also be on developing more sunscreen products that have better UV filtration and don’t cause any cancers. Most importantly, We Derm has highly ambitious long term objectives in place, wherein it is looking at leveraging AI technology to develop tailor-made skincare products as per specific condition, customer preference, or skin type.