Jayant Shirode

Founder & Managing Director

Known for their innovative mindset, quick-learning abilities and open-minded thinking, today's Gen-Z are more inclined towards working in a startup than in an MNC or a conservative work environment. Some of the primary factors that are driving this phenomenon are the diverse growth avenues that startups offer, their risk-driven, fast-paced & open work culture, and most importantly, the unique opportunities that they offer for employees to portray their skill sets and get recognized for contributing towards the organization's growth.

However, given the changing employee expectations and the massive competition that exists in every industry, employee retention has become an uphill task for both startups as well as large corporates, especially in niche industries such as pharma. As a result, businesses are pushed to formulate employee-friendly work culture and retention strategies to cut-down attrition rates.

One such pharma startup that clearly understands its employees’ expectations and has successfully garnered widespread reputation of being an employee-friendly organization is Carexiaa Healthcare. Based in Thane, Carexiaa was founded in 2017 by Jayant Shirode (Founder & Managing Director) with a vision of becoming one of the leading pharmaceutical companies worldwide and improve the lives of people by developing innovative & quality pharmaceutical formulations at affordable rates. Today, as one of the fastest growing pharma companies in India, the company is wellknown for its business practices that are focused around the sole principle of betterment of all its stakeholders, especially employees.

“Having worked as a Medical Representative myself, I have witnessed first-hand the kind of challenges that employees face in the pharma sector. Realizing that addressing those pain points is a sure-shot way of retaining talent, I have formulated efficient people strategies comprising of regular increments, incentives, yearly Diwali bonus, and ample leaves for all employees of Carexiaa irrespective of their position.

As a result, our team members are able to spend quality time with their families and lead better lives. This has helped us immensely in positioning ourselves as the hot favorite for our employees”, says Jayant.

Research-driven Product Portfolio

Focusing majorly on Gynecology, Orthopedics, and Pediatrics verticals, Carexiaa offers a wide range of products that include MyoBD (Comprehensive PCOS management), Care 9 (Pregnancy Care), Dreamsure (Infertility Management), Gestocare (Progesterone deficiency management), Watchcal (Calcium deficiency management), Cera XT (Iron deficiency management), Trumpan (Hyperacidity & GERD management), Imumust (Immunity booster) and many more. Each of these products are formulated after rigorous Research and Development.

“Our R&D Bhisaj Pharma is equipped with all modern scientific tools required for carrying-out quality research. Our team of well-experienced and dedicated PhD scientists are constantly striving to get new products in the pipeline and reduce costs of existing products to become more competitive in the market. At Carexiaa, quality is not by mere chance, but the result of systematic and intelligent work which is possible by the extra vigil we exercise over stringent quality control measures. Our concern for Quality ensures that every tablet, every drop of a liquid formulation and every filled-tube leaving our factory deliver satisfaction to our patients”, adds Jayant.

Employee-centricity at the Core

Well-aware of the importance of skilled talent who can drive innovation and help the organization to successfully cater to market demand, Carexiaa strives to create a conducive work environment for its employees to cultivate a mindset for continuous learning & innovation to achieve a successful professional growth. In light of this, the company has specific plans in place in terms of the targets that its team members across different levels are required to achieve. Open completing their targets, each employee is promoted to the next level. Further, to ensure operational efficiency across all its functions, Carexiaa has a well-defined hierarchy in place – the likes of medical representative, area manager, regional manager and so on – through which it clearly assigns the roles and responsibilities for its employees and build highly functional teams.

“Our entire work culture is built upon the influence of our founding team of experienced medical professionals. This unique origin fosters an environment where dedication to patient care and innovation is at the core of everything we do. Employees are inspired by leaders who understand the intricacies of healthcare, making the workplace supportive, motivating and rewarding. This dedication to excellence in care naturally extends to how we support and develop our employees as well,” Jayant further explains.

Going a step further, Carexiaa is known industry-wide for its women-friendly work culture, wherein its female employees are provided with the flexibility to work at the timing of their choice and leave the office once they are done with their work. Additionally, the company has created a family-like atmosphere within its workplace in order to make all its employees feel comfortable and belonged.

“Ensuring that our employees have a good work-life balance has always been our motto. Although we are currently hiring and have many new people joining us, most of our present workforce has been with us right from our inception. I am proud to say that so far we have had an attrition rate of mere one percent – an extraordinary feat that is rarely seen in the pharma industry. Owing to such fine track record, we are well on our way towards achieving our mission of becoming the most desirable organization for all our stakeholders, i.e the medical fraternity, manufacturing partners, investors, suppliers, distribution partners and employees”, concludes Jayant.