The pharmaceutical and healthcare marketing consulting field in India is on a fast track to growth, fueled by increasing healthcare awareness, income growth, and government programs such as Ayushman Bharat. Pharmaceutical firms and healthcare providers are looking to grow the sector by engaging consulted expertise in navigating increasing market complexity, regulatory hurdles and digital transformation.
The Indian pharmaceutical market is expected to reach $130 billion by 2030, at a compound annual growth rate (CAGR) of approximately 10-12 percent during the same period. This is driven by rising healthcare expenditure, an investor industry's ageing population and the rising cost of chronic disease. With patient preferences changing together with a transition towards personalized medicine, marketing consultants can be critical in helping companies. This includes formulating plans and strategies to tackle evolving markets.
The increasing need in the consulting industry is fueled further by the advent of international players, mergers with other services and active acquisitions. More companies engage in branding, whereas others leverage digital engagement pieces, and carefully develop and execute an Omni channel marketing strategy to engage stakeholders. The introduction of telemedicine together with the upsurge in e-pharmacy...
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 | Bain & Company | A global management consulting firm that provides strategic insights and data-driven solutions to pharmaceutical and healthcare companies, and helps organizations navigate complex market dynamics, optimize commercial strategies |
 | DDB Mudra Group | The firm helps brands navigate regulatory challenges while building strong connections with healthcare professionals and consumers, and specializes in brand positioning, patient engagement strategies, and omnichannel marketing campaigns |
 | Doors Studio | A creative firm helps healthcare providers connect with patients through a robust online presence and utilizing industry best practices such as SEO and social media strategies |
 | L.E.K. Consulting | Offers expertise in pharmaceutical and healthcare marketing, focusing on helping clients achieve practical results with real impact through deep industry knowledge and rigorous analysis |
 | McKinsey & Company | A management consulting firm offers a diverse array of marketing services, including digital marketing, customer experience enhancement, branding, customer lifecycle management, insights & analytics and other services |
 | MfunL | The firm leverages advanced data analytics, AI-powered tools, and personalized strategies to enhance patient engagement, optimize digital marketing campaigns, and improve overall brand visibility |
 | MullenLowe Lintas Group | The company leverages its expertise in brand building digital marketing, and consumer engagement to develop impactful campaigns for pharmaceutical companies, healthcare providers, and wellness brands |
 | Ogilvy | The company leverages its extensive expertise in advertising, public relations, relationship design, consulting, and health services to enhance brand strategy, customer engagement, digital transformation, and strategic partnerships |
 | Param Corporation | Specializes in developing, customizing, designing, and manufacturing brand reminders and promotional merchandise for clients across healthcare, pharmaceuticals, banking, FMCGs, and agrochemicals sectors |
 | Publicis Health | Specializes in marketing and communications within the healthcare sector, prioritizing engagement through branding, digital strategies, medical communications, message distribution, insights, consulting, clinical recruitment, and advertising |
