Editor's Note

Ancient Wisdom, Modern Wellness

The Ayurvedic medicine market in India has grown over the past few years mainly due to consumers seeking natural and holistic healthcare options. The projection for the Indian Ayurvedic market is a CAGR greater than 15 percent through 2028. The growing trend towards herbal and organic alternatives, in conjunction with a rising understanding of synthetic drug side effects, has aided this market growth. The growth has greatly depended on the government's support, particularly with the Ministry of AYUSH promoting traditional medicine systems. The COVID-19 pandemic also increased the...  >>More