The hygiene care products market in India is growing at a fast pace due to enhancement in the health and sanitation concerns, growing disposal income and the expanding middle class population. Over the past years, the sector has grown rapidly and the focus has been made on the higher and more specific quality of products. A major driver to this is the concern for personal hygiene more so in the recent years due to the COVID-19 outbreak. The pandemic made consumer more aware of personal hygiene and cleanliness hence, products such as hand sanitizer, disinfectants and personal care products is in high demand. This has called for changes in the market and the manufactures have come up with a new number of products with new features and formulations to suit the changing needs of the consumers.

The increase in disposable incomes has also impacted on the market and led to the expansion of the market. With the bettering of the economic situations, more people are able to afford the premium hygiene products, such as organic and natural ones. This trend is quite apparent in the growing awareness of extra features, including skinsafe properties of the ingredients and environmentally friendly packaging. In addition, urbanization as well as the shift in people’s daily routines are major factors that contribute to the need for efficient and easily accessible hygiene products. The availability of online retail platforms has enhanced consumer accessibility to different products hence increasing the market’s growth. Moreover, the government’s efforts and the growing emphasis on hygiene requirements in various sectors are driving the market’s growth.

Keeping tabs on this market, India Pharma Outlook has shortlisted the select few companies from this sector that have exhibited an unrelenting pursuit of excellence. By proving their dedication to fulfilling customer expectations and contributing to the market’s evolution through their innovative disposition, these firms are blazing a trail.

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