S Chandrasekaran

Executive Director & Co-Founder

In today’s era, there is an increased consumer awareness about the need to incorporate health supplements in daily routines. Transforming perspective about ‘health’ from a ‘state of absence of any diseases or illnesses’ to ‘a state of complete physical, mental, and social well-being, and not merely the absence of disease or infirmity’ has led people to strive to achieve holistic wellness in recent years. Consequently, the market for nutraceuticals has expanded exponentially.

However, with the rising number of manufacturers, and fierce competition to grab the highest market share, there is a compromise in the quality of products available, posing a challenge for consumers to find reliable sources. This is where the Tamil Nadu-based Winpra Healthcare Pvt. Ltd. stands out as a trustworthy pharmaceutical and nutraceutical company, fueled by its motto, ’Well-Wisher of Your Wellness’. Promoting holistic well-being, the company equally emphasizes the importance of pharmaceutical and nutraceutical products, offering consumers the complete range of products needed for leading a truly healthy lifestyle.

Elevating Healthcare Affordably

Dedicated to bringing the advantages of world-class nutraceuticals and pharmaceuticals to underserved populations, Winpra targets rural and semi-urban regions. The company ensures its products are affordable and accessible in these regions, thereby promoting holistic health for all, and ushering in ‘the dawn of a new era in the nutraceutical world’.

The company manufactures high-quality medicines through product-specific specialized manufacturing companies that comply with the standards prescribed under the World Health Organization’s Good Manufacturing Practices (WHO-GMP) certificate and the ISO certificate. Leveraging the WHO-GMP and ISO-certified plants, the company is targeting the manufacture of nutraceutical products in the categories of multivitamins and minerals, antioxidants, dietary fibers, probiotics, prebiotics, protein powders, energy drinks, rejuvenation supplements, and polyunsaturated fatty acids.

“In modern times, we have drifted away from the traditional, nature-friendly, and health-conscious way of life. Due to modern dietary habits, environmental pollution, limited availability of fresh seasonal foods, poor soil nutrition, and genetically modified vegetables, we are lacking essential nutrients. Our lifestyle choices can significantly impact our nutrition. To bridge the gap between the ancient healthy lifestyle and the modern ultra-fast lifestyle, Winpra plans to formulate its nutraceutical products by blending ancient ingredients with modern scientific technology”, shares C. Aswini, Managing Director, Winpra.

Innovative Wellness-Centric Products

Taking an innovative approach to the development and formulation of supplements, Winpra is striving to introduce products that bring new hope and meaning to a person’s life. As such, the company has launched an inventive new nutraceutical product under the banner of ‘Hopesules’. Going beyond ‘capsules’, the Hopesules are the brainchild of executive director S. Chandrasekaran, who emphasizes that the benefits of these go beyond what a mere capsule can do, by instilling hope into the day and adding meaning to the consumer’s life.

Formulated with twenty-seven high-quality, premium ingredients such as essential vitamins, minerals, and trace elements that are designed to enhance immunity and promote overall health, Hopesules are enriched with Astaxanthin, a prominent antioxidant, that fortifies their impact, rejuvenating consumers every day.

Apart from this key product, the company also focuses significantly on the formulation of high-quality, premium-grade probiotics and prebiotics, available in a diverse range of products, which help boost gut microbiome, thereby improving the consumers’ gut health which impacts their overall health and well-being.

“The gut's enteric nervous system (ENS) is often referred to as the ‘second brain’ because it's a complex network of nerves that controls digestion and can work somewhat independently from the brain. The gut microbiome has a significant impact on the gut-brain connection by producing various chemicals that can influence the brain. Furthermore, it has been linked to being the root cause of several chronic disorders, IBS, several autoimmune diseases, and mood fluctuations”, shares S. Chandrasekaran, Executive Director, Winpra.

Employee-Centric Practices

As a revolutionary new company established by two very hard-working individuals who have faced the challenges of the industry, and aim to build a better ecosystem, Winpra has introduced a number of employee-centric policies that are sure to reshape the sector. Creating a supportive environment where employees are free from the pressures put by other industry players to meet monthly targets and achieve higher sales rates, the company offers a plethora of opportunities for its employees to grow, without compromising on life.

“Our vision is to create our footprints from rural service to global presence and we love to manifest this by creating a feeling of satisfaction among healthcare professionals, promoting wellness among health seekers, cultivating a sense of camaraderie among channel partners, and nurturing a family-like atmosphere among the marketing team. We encourage our team to dream big, and as such, provide a helpful atmosphere where their dreams of living a full life with their family can turn into reality”, further adds C. Aswini.

Dedicated to this vision, the company takes proactive measures to ensure employee safety through a series of requirements and provisions like mandatory driving license requirement by all, and the provision of high-quality branded helmets, ensuring the sales executives are protected. Moreover, the company also offers every employee a 15 lakhs accident cover, to protect the employees’ financial stability. Through these measures, not only is the firm caring about its employees but also boosting confidence in their families about the well-being of their loved ones.

The company also aims to bring back the repute that medical marketing associates once possessed by launching a ‘My uniform is my pride’ campaign, wherein it provides employees with the classic MR leather bag, along with two sets of meticulously stitched uniforms, stylish ties, sleek shoes, a classy tie pin, a top-notch iron box, and even premium washing soaps.

Innovative Employment Opportunities

Alongside full-time employment opportunities for those interested in traditional working models, the company has also introduced a game-changing concept of marketing associates, providing opportunities for job seekers to engage in part-time or flexible schedule roles as channel partners. Through this inventive idea, the company is offering marketing associates the chance to leverage flexibility and balance work with personal commitments effectively, thereby enjoying the best of both worlds.

“We are on a mission to boost respect for healthcare professionals and support them in their challenging roles by providing high-quality products at affordable prices to health seekers. We are determined to show gratitude to research and development scientists and bring the benefits of scientific and technological advancements to society through creative marketing, and honor the role of channel partners and recognize the contribution of marketing professionals”, lastly shares S. Chandrasekaran.

The company’s Winpra Mr.MR Club (unique idea) is yet another exciting benefit that celebrates high-performing employees and offers them exceptional perks such as assistance in building their dream home, funding their dream car, a robust retirement pension plan, and the chance to share in the profits of a pharmacy store franchise. Replacing the monthly targets with life goals, the company is motivating workers to perform their best, without adding the pressure of meeting targets, thereby not just revamping the landscape of high-quality nutraceuticals and pharmaceuticals in the market, but also reshaping the healthcare marketing industry.