Nitin Gupta, Managing Director of FUJIFILM Sonosite India & South Asia, boasts 26+ years of adeptness in the Medical Devices sector. His forte lies in proficiently steering channel Sales & Operations, adeptly leading cross-functional teams, and consistently propelling growth. Nitin's expertise spans P&L Management, Sales, Channel, and Product Management, coupled with a knack for New Product Introductions and Service Marketing. With a robust history at GE Healthcare and GENworks Health, he excelled in business development, strategizing, and aligning operations with organizational objectives. Nitin holds an MBA in Marketing from Sikkim Manipal Institute of Technology and a Bachelor's in Electronics Engineering from Lucknow University, underscoring his multifaceted skill set and astute leadership.
Point-of-care ultrasound (POCUS) refers to the practice of trained medical professionals using ultrasound to diagnose problems wherever a patient is being treated, whether that's in a modern hospital, an ambulance, or a remote medical facility. Point-of-care ultrasound (POCUS) is revolutionizing patient care, embraced by physicians globally for bedside procedures and clinical diagnoses across diverse clinical specialties. The evolution from big/bulky to compact systems marks a significant stride in enhancing patient care. Nowadays, medical practitioners are accepting the small and mobile devices that enable them to make instant diagnostic decisions and streamline all other steps in a patient care process by using bedside ultrasonography.
The impact of POCUS is evident in its widespread adoption across medical specialties, leading to improved success rates in procedures like ultrasound-guided nerve blocks, central venous catheterization, and others. Advanced applications include pain procedures and various Musculoskeletal examinations. Recent studies have proven that ultrasound-guided nerve blocks or procedures can help in reducing opioid dosage and thus prevent opioid addiction. The utility of POCUS in applications like Lung ultrasound, Gastric ultrasound, or focused cardiac scanning, makes this modality the first and foremost choice for critical care physicians. Being easily mobile and capable of diagnosing varied clinical conditions, POCUS allows quick, precise, and scalable diagnosis for tracking medically fragile patients.
Point-of-care Ultrasound (POCUS) is a valuable bedside tool that is increasingly utilized in perioperative settings due to its reliability, accuracy, speed, and ease of operation. Clinicians prefer sanitizable ultrasound equipment in the operation theatre and ICU settings for infection control (patient safety) during surgeries and invasive procedures. In the emergency department, various clinical applications like FAST exam, focused echo, lung sonography, fluid drainage, and several other procedures can be performed with the help of these devices. Not confined to hospitals, POCUS finds extensive use in sports medicine, disaster management and military expeditions as well. The compact size, real-time benefits, and cost-effectiveness of POCUS make it a preferred choice over traditional imaging modalities.
The surge in POCUS adoption necessitates a parallel increase in imparting ultrasound education. To name a few societies like AORA for regional Anaesthesia, ISCCM for critical care medicine, AVATAR for Nephrology, and EMINDIA for emergency medicine have emerged, focusing on continual ultrasound skill training in their respective specialties. These initiatives ensure that healthcare professionals remain adept in harnessing the full potential of POCUS, contributing to enhanced patient care across diverse medical landscapes.
POCUS continues to evolve with various helpful features like needle guidance software during in-plane procedures, easy and quick calculations of various important cardiac or vascular parameters, cleaning mode, etc. Features like these make POCUS easy to use for physicians for better and improved patient care at the bedside. With the continuous advancement of image quality and technology, compact ultrasound machine has become the most widely accepted and indispensable point-of-care tool for physicians in delivering better patient outcomes.
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