Editor's Note

Hygiene Innovation for Healthier India

The hygiene care products market in India is growing at a fast pace due to enhancement in the health and sanitation concerns, growing disposal income and the expanding middle class population. Over the past years, the sector has grown rapidly and the focus has been made on the higher and more specific quality of products. A major driver to this is the concern for personal hygiene more so in the recent years due to the COVID-19 outbreak. The pandemic made consumer more aware of personal hygiene and cleanliness hence, products such as hand sanitizer, disinfectants and personal care...  >>More