The pharma brand protection and anti-counterfeiting market in India is growing at a fast pace as the counterfeit products are a great threat to the health of people and brands. Counterfeit products have always been a problem in India given that it is one of the biggest producers of pharmaceutical products in the world and fake products causes a lot of problems to genuine manufacturers in terms of revenue and consumer trust. Thus, both the pharmaceutical companies as well as the regulatory authorities are shifting their attention towards enhancing the issues of brand protection and anti-counterfeiting. This is because the dangers associated with counterfeit medicines are becoming more well-known, and thus requires better solutions. This includes the use of smart technologies like the RFID, Holograms, QR codes, Barcode and blockchain based traceability solutions. Such technologies assist firms to facilitate product identification and guarantee consumer protection from fake drugs.

Also, the Indian government has also been taking measures to check fake drugs through the regulation of the act. The government has put into practice more stringent rules regarding the labeling, serialization and tracking of pharmaceutical products, which has contributed more to the growth of the brand protection solutions market. Other reasons include growing digitalization of the pharmaceutical sector and the expansion of the e-commerce presence in selling drugs. Hence, the market for pharma brand protection and anti-counterfeiting in India is expected to grow further as the pharma companies, government bodies and technology vendors join hands to fight against counterfeit drugs and assure the consumer about the authenticity of the products they are using.

Keeping tabs on these markets, India Pharma Outlook has shortlisted the select few companies from these sectors that have exhibited an unrelenting pursuit of excellence. By proving their dedication to fulfilling customer expectations and contributing to the market’s evolution through their innovative disposition, these firms are blazing a trail.

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